In the oceans of bottled water, In a market where each brand vies for consumer awareness against a thousand competitors, an unlikely vessel has slipped into the harbor.: Saratoga Bottled Water. Now this high-end water brand — with its characteristic cobalt-blue glass bottles that come filled with mineral-rich formulas — is at the center of a viral trend, all because of one fitness influencer’s video of her morning ritual.

An irresponsible and likely harmful video was recently released and went viral by Ashton Hall, a white fitness influencer widely known in the wellness community and inadvertently aimed at launching Saratoga Bottled Water into the limelight. In this post, Hall reveals to the world his routine of “seated meditation,” early cleansing and forgoing coffee, and, without even really trying, he introduces his followers to a name that many had not previously registered. The result? Saratoga Bottled Water was keeping the retweets and message circulation going on Twitter through its brand recognition and awareness, and the brand was trending in a new context.

Ashton Hall's Viral Morning Routine Video for Saratoga bottled water trend

THBSITE -- On March 4, 2025, Ashton Hall uploaded a viral video "The Morning Routine That Changed My Life | 3:50 a.m. | 9:30 a.m." that gets million views across various platforms. There’s nothing new about Hall being open about his daily routine, but this one felt like it resonated more than others, saying “yes” to motivational content and humor, and of course the magic of a healthy lifestyle.

In the video, Hall tracks every move he makes from the moment he wakes up, just before 4 a.m., through his morning routine and finally his early morning workout, which he wraps up by 9:30 a.m. The video also includes this information:

• Waking up at 3:50A every morning and reading very early to have a great focused day.
• Sunrise pushups on a balcony, demonstrating his dedication to physical fitness.
• Swam to cleanse his body and soul.
• Lurching his head into bowls of freezer water, a tactic for activating the body and pumping up the blood flow.
• He was using banana peels for his face mask.

• The spot follows the entire morning routine, showing people drinking Saratoga Bottled Water—from breakfast to heading out the door—without relying on quick cutaways or heavy-handed copy.

The video chronicled Hall’s morning rituals, the ways he integrated the brand, Saratoga Bottled Water, into his own hydration routine. The water didn’t feel like an obvious piece of product placement; it felt like an element of Hall’s routine, which made it so much more appealing. The sapphire cobalt glass bottles of Saratoga added a touch of elegance to his otherwise rugged and healthful morning routine that was never lost on him, a chic vintage effect.

The Impact on Saratoga Bottled Water

There’s no denying the effect social media has on consumer behavior, and Ashton Hall’s video, is just the latest proof that something going viral can lift a brand as high as it could possibly fly. The viral success of the video and the resulting player engagement quickly translated into tangible benefits for Saratoga Bottled Water. Google search for Saratoga Water increased 1,379%, in a matter of days.

But those effects did not stop there.

• Estimated value of earned media: The buzz surrounding Hall’s viral video generated approximately $1.8 million in earned media for Saratoga Bottled Water. This number calculates the amount of publicity the brand received via organic mentions, media coverage, consumer conversation, which would have cost the brand millions in paid advertising.

• Saratoga Bottled Water (Primo Brands): Speaking of, the parent company of Saratoga Bottled Water saw its stock price soar on the news too, jumping 16%, as both investors and consumers responded well to the unexpected surge in brand awareness. “Unsurprisingly, Hall’s endorsement, which is by no means a formal partnership, was incredibly influential in this increase.

• PR: The initiative has also increased the buzz and social media mentions and brand recognition. Hall’s viral video has introduced many more consumers, who never knew of Saratoga Bottled Water, to the brand and connected it to luxury, health and wellness.

The Power of Authentic Content of Saratoga bottled water trend

One key to making Ashton Hall’s video work really well for Saratoga Bottled Water was how seamlessly he worked the product into its narrative. No bullying sales pitch, no crass brand sponsorship — just Hall authentically drinking the water as part of his real life. This casual threading of the product made it feel like an extension of his own life, something that his fans can seamlessly enter into how they live their lives.

These days, because it simply feels artificial or manipulative, consumers are becoming more and more cynical about advertisements, so traditional advertisements are losing their effectiveness. But influencer-driven content, when conceived correctly, can feel more personal and relatable. Hall’s video had nothing to do with selling Saratoga Bottled Water — it was about showing a routine that he stumbled through, and Saratoga just got involved.

Targeting content in that area is tremendously effective because it resonates with the audience at their deepest point. Followers don’t think they’re being marketed to; they’re watching real people using real products in their lives. It’s a quiet but effective kind of marketing that takes advantage of the longstanding trust between influencers and their fans.

Brand Response and Embracing the Viral Trend

Ashton Hall’s video wasn’t a paid ad or sponsored post by Saratoga Bottled Water. However, when the video gained massive attention, the brand recognized the golden opportunity and quickly seized the moment. The company’s chief marketing officer praised the viral content, claiming it had played a big part in elevating the brand, and even made public statement to that effect.

Saratoga Bottled Water wasn’t caught unaware by this viral trend — they were also ready to seize the moment, and capitalize on the organic buzz that Hall had created.

As part of his role as spokesperson for their product he managed to keep a level of credibility among consumers (between product usage) and continued promoting the product through their personal social media accounts and anyone they worked with in the health & wellness space.

Moreover, in an era of digital dissemination, where content can go viral in a heartbeat, brands are actively looking for opportunities to form authentic bonds with consumers. For example, Saratoga Bottled Water was more than just a case study in how to ride these trends successfully; it leaned into this unexpected viral moment. Instead of pushing for a collaboration with Hall, the brand chose to let influencer culture do what it does naturally. As a result, it felt organic and true to their brand’s philosophy.

Conclusion: The Long-Term Impact of Ashton Hall's Viral Video

The Saratoga bottled water trend showcases the success of influencers and authentic marketing. Ashton Hall’s viral morning routine video featured Saratoga as a cornerstone of his process and drove unprecedented levels of brand resonance and engagement.

Consider the 1,379% increase in Google searches, $1.8M in earned media value, even a 16% rise in the price of Primo Brands stock — all part and parcel to the magic of viral, organic content in today’s digital ecosystem!

Using social media and influencer culture delivers major results. In the end, engagement and authenticity move the needle on content that resonates with consumers. Saratoga Bottled Water knows this well — the brand is a game-changer that goes viral while offering variety and boosting the bottom line.